Episode 1
The 5am Load-In
What the first hour of a trade show setup actually looks like. Freight, floor plans, and the decisions you make before the coffee kicks in.
YouTube Series
Trade Show Diaries
A series about what actually happens before the doors open. Load-in, freight, the rebuild at midnight. The parts of this work nobody films.
Why this series exists
The industry mostly shows you the finished photo: the perfect room, the full aisle, the happy client. It skips the 5am load-in, the shipment stuck in Ohio, the last-minute rebuild.
That's the part we find interesting. It's also the part that teaches you anything. Trade Show Diaries is an honest look at the work: the logistics, the decisions, the things that go sideways and how you handle them.
New episodes drop after every show. Subscribe so you don't miss one.
Recent episodes
Episode 2
When the Shipment Doesn't Show
A booth's worth of materials stuck in a freight terminal 800 miles away. Here's how you rebuild the plan in real time.
Episode 3
The Midnight Rebuild
Day one of the show didn't go as planned. This is what happens after the hall closes and you have eight hours to fix it.
Episode 4
Lead Capture That Actually Works
Badge scanners, follow-up sequences, and the briefing your booth staff needs before the doors open. Not after.
Episode 5
Teardown Day
The show's over. Now comes the part nobody talks about: getting everything out, reconciling the freight, and closing out the show.
Episode 6
The Post-Show Debrief
What worked, what didn't, and the one thing we'd do differently. Every show ends with this conversation. Here's what it sounds like.
Don't miss an episode
New episodes after every show.
Subscribe on YouTube and you'll get each one as it drops.